Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has ...

Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by Hispanic customers in recent years.

To back up a bit, 2023 was tough for Bud Light.That spring, it sent Dylan Mulvaney, a transgender influencer, a handful of beer cans as part of a marketing campaign, and all hell broke loose.The ...

Bottles of Modelo beer, a brand of Constellation Brands Inc., sit on a supermarket shelf in Los Angeles, California in this April 1, 2015 file photo.

Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis. 3 ...

In the same period, Modelo Especial increased 11%, and the brand was able to claim top-selling-beer status for the past two months. Bud Light is down 12% in year-to-date sales, while Modelo is up 8%.

Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.

In 2023, Modelo Especial became the top-selling beer in the U.S., overtaking decades of domestic dominance. But this wasn’t about flavor. It wasn’t about price.

Constellation Brands CEO Bill Newlands said that Modelo Especial beating Bud Light in sales dollars to become America's top-selling beer came “a little sooner" than expected.

As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.’s leading beer in ...