The Future of Measurement 2025, a Warc report, explores the latest emerging trends in media and creative measurement with a ...

AMC Networks reported downbeat first-quarter results, missing Wall Street forecasts and blaming "continued revenue headwinds ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Launched in 2022, Proxima is building the world's largest DTC commerce graph. Their predictive models analyze over $20B in ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Atlassian says it's taking a long-term view with its strategy of not charging extra for AI features, but its FY25 Q3 results ...

The music industry has grown at breakneck speed from the time MTV launched to songs becoming popular following TikTok trends. And one track predicted it all.

On April 18, 2025, Harmonize unveiled his new music business and talent management team on his official social media ...

DJ Khaled finalizes a nine-figure deal with Influence Media, covering his 14-album catalog and expanding into film and TV production.

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

China Widener, Deloitte vice chair and U.S. technology, media and telecommunications industry leader, and Gayle Troberman, ...