Five Sanrio mascots and five Chiikawa characters are a part of this collection, and in each case the merchandise features all 10 represented.This means that the pairings mean we’ll see examples ...

Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle brand behind Hello Kitty. But she isn’t a teddy bear, a cute cat or a furry friend of any kind. She’s a fillet of ...

Sanrio, the Japanese company behind the Hello Kitty phenomenon, has a “secret” in its Los Angeles location. Take a rare peek inside its world of cute characters.