When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

On first glance, this heavily implies influencer marketing should, by rights, be dead. Consumers want to hear from real ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term ...

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.