Emily Caswell is the Brand Manager for VIEW Group, the branding division of View Newspaper Group.

1. Publish High-Value Content And Educate Your Market. The best B2B marketing and branding strategy is to position your company as the go-to authority in your space.

No matter where you are in your journey, intentional personal branding completely shifts the way you’re seen and sets you apart, and my friend AJ Vaden happens to be an expert on it. As co ...

Why Search Marketing & Branding Need Each Other . Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

Finding The Right Balance. I never recommend that a brand go all in on one type of marketing and forget about the other; it's best to have a balanced approach as both types are useful.

Should Your Brand Hire a Virtual Influencer? Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang , Shunyuan Zhang , Xiao Liu and Kannan Srinivasan ...