But, as the dust settled on NBA 2K26 ’s grand reveal of Shai Gilgeous-Alexander as this year’s coveted cover star, Zak Armitage, NBA 2K’s SVP and GM, was able to share some trade secrets about the cover athlete selection process — one which he describes as more of “a partnership.”

Spike Lee and Reggie Miller were among the biggest rivals during the 1990s. Lee, filmmaker, somehow made his way into the NBA real by doing commercials with Mic

The NBA 2K series has been around since 1999 when it debuted on the Sega Dreamcast. Over its 20-year existence, it has continually escalated in popularity, and last year's game, ...

NBA Take-Two Media will include a “reimagined” 2K League that will blend gameplay and storytelling, and feature “NBA teams and players, celebrities, creators, and fans,” the companies say.

In addition, 2K has also agreed to extend its longstanding relationships with the NBA G League and USA Basketball. Official release NBA 2K26 Summer League, taking place in Las Vegas from July 10 ...

The NBA and WNBA announced Friday they extended their partnership with 2K for the NBA 2K video game series. "NBA 2K has engaged a new generation of basketball fans in an increasingly digital world ...

Iverson was featured on the first five covers – 2K, 2K1, 2K2, 2K3 and ESPN NBA Basketball 2K4 – of the NBA 2K standard edition. Jordan has the second-most cover appearances with four (2K11 ...

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