A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Ethel Cain has posted a lengthy message after a slew of disturbing posts emerged, including her wearing a t-shirt which said ...

The organization formerly known as the Southwest Michigan Tourist Council is now working to spread the word about its new ...

Thimerosal is an organomercury preservative used in vaccines and other biological products, distinguished by its rapid ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

A clutch of Indian companies are bottling affordable recreations of global luxury fragrances—from Tom Ford Ombre Leather to ...

The Burn are hanging around. FC Dallas became “FC Dallas” and stopped using the “Burn” moniker, colors and logo back in 2005 when they moved into their longtime home at Toyota Stadium. But the ...

Along with the rebranding, the museum was also celebrating the opening of a new exhibit called “Cabinet of Curiosities,” which highlights items from the museum’s archives.

The Museum of Tulsa History, previously called The Tulsa Historical Society and Museum, has rebranded with its new name and unveiled a new logo on Thursday.

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it and the mascot came from.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...