New Era, an NFL partner, recently bought the naming rights to the Buffalo Bills stadium and has helped revitalize its Rust Belt hometown.

BUFFALO, N.Y. — After a $700 million deal in 2022 with private equity investors, New Era Cap LLC has reportedly started preparations for an IPO in New York.

New Era Cap is again providing an opportunity for SUNY Buffalo State University students in fashion and textile technology and graphic design to show what they can do.

New Era (headwear and apparel brand headquartered in Buffalo) has launched a new campaign that celebrates the lasting legacy of Buffalo Bills’ quarterback, Josh Allen. In honor of Buffalo Bills ...

Buffalo-born lifestyle brand Cafe is teaming up with New Era Cap Company on an exclusive new collection of hats and clothing that will drop at the end of June.

“We’re proud to celebrate International Women’s Day by bringing this free event to the Buffalo community,” said Danielle N. Koch, Director New Era Cap Foundation.

Head coach Peter DeSantis brings a wealth of local experience to the Buffalo Jr. Sabres girls program. Born and raised in Niagara Falls, he played hockey for Niagara University in the late 1990s.

The latest 2025 NFL hats from New Era have arrived, and the new NFL Training Camp hat collection features one big difference this year for the Buffalo Bills and all 32 NFL teams.

“We are grateful to the governor and members of the Western New York state delegation for their support of UB.” Provost A. Scott Weber gave a presentation that provided a current snapshot of UB and ...

New Era has just released the 2024 NFL sideline hats! Grab your Buffalo Bills hat today and wear what the players wear.

Junior Sabres girls hockey program: New this year, the organization is launching 12U and 14U girls teams, with plans to add a 16U team next season.