A gaming mascot can't just be a recognizable character for people who already follow games—they need to break into the mainstream. (Image credit: Microsoft) Then 15 years passed without a new ...

Whether Mario, Crash Bandicoot, or Sonic the Hedgehog, the '90s manifested plenty of gaming mascots, but a particularly bizarre one gained a cult following. Over the years countless characters ...

The answer might surprise you, given how prominent 4K branding is in the gaming space, occupying a niche that isn't representative of the whole. Related.

Borderlands 4 includes a slider that lets you mute Claptrap. Claptrap, for those unaware, is Gearbox's talkative robot ...

Once considered niche entertainers, gaming influencers have become central figures in many brands’ marketing strategies. The global games market generated $177.9 billion in 2024, making gaming a ...

Movies & TV 'I was surprised, because I loved the trailer': Jack Black didn't get all the hate for the first Minecraft movie teaser Movies & TV The creators of A Minecraft Movie approached ...

How mascot maker Street Characters created a niche with loveable characters and safe, functional costumes. Street Characters has designed thousands of mascots for sports teams and corporations around ...

Franklin (Felix Avitia) gets all the attention from the cheerleading team in this new still from tonight's episode of Gamer's Guide To Pretty Much Everything.… ...

How a Niche Jazz Imprint, Resonance, Became Record Store Day’s Mascot Label It's not just jazz buffs but genre dabblers who dig the elaborate, limited vinyl packages that Resonance issues well ...

For a homeless guy, Mike Carreiro has it made. He lives in alleys and side yards on a trendy stretch of Polk Street, has all the clean clothes he needs and never goes hungry. That's because ...

Handheld Gaming Devices in Downward Spiral to Niche Status Thanks to Tablets and Mobile Devices. SCOTTSDALE, Ariz. – June 7, 2012 Over 38 million handheld gaming devices from Sony and Nintendo ...