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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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Michael Jordan's Original ‘Bred' Air Jordan 1 Is Getting Its Best Rerelease Yet
Throughout the brand's nearly 40-year history, Michael Jordan and Nike, Inc.'s Air Jordan line has produced countless sneakers that helped shape the modern athletic footwear market. Yet, despite a ...