James' deal with Nike is the latest in a series of successful business ventures, as noted by Fortune's Daniel Roberts. Last week, he landed a $15.8 million investment from Time Warner Cable in his ...

Nike reintroduces fan-favorite colorways with the Jordan Spizike Low in classic Flint Grey and the LeBron Witness 8 in a ...

LeBron James shouted-out Philadelphia Eagles running back Saquon Barkley for wearing Nike LeBron cleats during highlight play ...

Nike and Jordan Brand are revisiting iconic colorways with two exciting releases. The Nike LeBron Witness 8 borrows the ...

Early in 2023, juggernaut esports team Faze Clan made its Nike debut with a collaboration on the LeBron Nxxt Gen. Another ...

Throughout last season, James wore the Nike LeBron 21 in a multitude of colorways. Some of the designs even drew inspiration from Deion Sanders' retro shoes, the Nike Air DT Max '96. Once again ...

The NBA season tips off next week, which means it is time for Los Angeles Lakers forward LeBron James to unveil his latest signature sneaker. Today, Nike officially launched James' 22nd signature ...

We're still months away from LeBron James entering his 22nd season in the NBA, but it appears that his next Nike signature shoe has already surfaced online. Newly leaked imagery from Sneaker Files ...

Sloane Stephens wore a NikeCourt Zoom Zero x Air Jordan VIII ... Nike "Hot Lava" Air Tech Challenge II shoes. James used Agassi’s as inspiration for his new shoe, the Tech Challenge Nike ...

The Nike LeBron 2 has yet to be officially announced by Nike, but we can expect them to go public with these in the very near ...

The new LeBron XXII will be released early next month, a few days after the new NBA season tips off. According to Nike, the new LeBron XXII is “crafted to enhance his game while also inspiring ...

Basketball player LeBron James has been with Nike his entire career, signing a $90m contract with the company when he left high school in 2003. The LA Lakers player lends his name to many clothing and ...