The Pac-10 doesn't officially become the Pac-12 until July, but that's no reason not to check out the future, in this case the new logo.Here's a music video featuring students the conference put ...

But while the teams and number may have changed, the logo basically remained the exact same. All they did was change the zero to a two. No one ever said that the Pac 12 was full of creative geniuses.

BYU football tweeted image of Big 12 logo on its field after joining the conference. But there was a mistake and the program owned up to it.

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said players approved of the “aspirational” design.

Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.

The Big 12's new logo coming up in 2024 is generating buzz. Big 12 Commissioner Brett Yormark announced that the conference is launching the new logo sometime in 2024.

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

The logo’d court at the Big 12 Tournament is causing quite a stir. It’s cool or crass, awesome or an eyesore, depending on who you ask.

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Decades after sending it to design purgatory, the space agency celebrates a logo it still calls the worm.

How Jerry West became the NBA’s logo A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

The Big 12 first unveiled its redesigned logo last July, but the new look is officially instituted on Tuesday.