The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

No one cares that your airline logo has ... design. The logo is the last thing I do when designing a brand. I’ve repositioned it from the cornerstone of a company’s brand to just one ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

How to Design a Company Logo in Word 2007. Microsoft Office 2007 applications, including Word, introduced a redesigned interface that replaced the toolbars of previous versions.

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

Netflix's logo has changed just a few times in its 25-year history, and the first one looked nothing like what it does today. Business Insider Subscribe Newsletters ...

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...