Timed to Sunday's Critics Choice Awards, The CW is unveiling a new branding look that drops the "The" from its logo and embraces a color palette it calls 'hot sauce.' ...

The Orange City Schools now has an official Lion logo that can be used districtwide. It was approved Monday by the Orange ...

Tubi's new logo keeps its purple aesthetic but swaps out the orange and red hues for neon yellow. The new color palette aims for viewers to have an experience that's "bold and mischievous," the ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The New York Mets' City Connect uniforms have shed the team's traditional blue and orange color palette for a mix of graphite and purple. The new jerseys, which were released on Friday morning ...

Each palette focuses on the varying hues of a certain color. For example, black is found in three palettes while orange is only found in warm palettes. How does color analysis work?