The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Motorola's new highest-end flip phone looks to be a fashion standout but Samsung's Z Flip 6 could be the better long-term buy ...

While some of these predictions seem, at best, tenuous, the one that tends to be the most influential is the Pantone Color Institute ... Illuminating (2021), a bright yellow, and Viva Magenta ...

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley in northern California. “Olo” is a play on 010 ...