The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Why retention, not acquisition, builds real profit. By Samuele Barrili If you are the owner of a waste management company, ...

Audit and tax firms have long understood that the traditional services for which they are being engaged (e.g., conducting an ...

As part of Canandaigua's successful Downtown Revitalization Initiative win, approved public projects could complement private ...

The AI revolution has reached a critical turning point, with 78% of organizations now using AI in at least one business ...

Summer's here and the camera rumors have never been hotter! After things went a bit cold, thanks to the tariff turmoil, ...

Content Marketing: Write blog posts, create short videos, or even record a podcast episode related to your webinar topic.

Strategic off-page SEO services including backlink analysis, authority & link acquisition and citations & directory ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

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Why do investors respond favorably to some CEO presentations but not to others? In an analysis of 654 presentations on acquisitions, two professors found one factor that stood out: whether a ...

Market access is a complex, and often confusing, landscape to navigate. Here, EVERSANA experts Katya Svoboda and Brett Olson discuss how early planning, integrated approaches, and sophisticated ...