NEW YORK: The Council of Public Relations Firms has adopted a new shorthand name – the PR Council – as well as a new logo. The group said on a Q&A section on its website that it has "frequently been ...

Know that the name and logo are two of many brand assets your company will have. With that in mind, what do you want your organization to be in five, ... Gotham PR. 14. Think In Terms Of The Consumer.