Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

JERUSALEM (AP) — Israel’s defense minister has outlined plans to pack hundreds of thousands of Palestinians into a closed ...

With Bitcoin still gaining momentum, the Trump Media and Technology Group (NASDAQ: DJT) just filed with the US SEC to bring the Truth Social Crypto Blue-Chip ETF to market. Reportedly, the ETF will ...

Discover why great content goes unseen and how syndication can boost your visibility, ROI, and impact in today’s evolving ...

Audience engagement is important for this type of campaign to work. Use ideas like behind-the-scenes tours highlighting ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The BBC is rolling out paid subscriptions in the United States, it said on Thursday, as the publicly-funded broadcaster ...

Print builds trust. Digital drives action. When used together, they create a full-funnel strategy – catching your audience’s attention in print, then converting them online.

Opinion Why owned is the new paid: A media model flip marketers can’t afford to miss If you were at Mumbrella360 this week, you’d know that the game has fundamentally changed.

Topping the list for the highest-paid media executive in 2024 was one exited from his job in April: Paramount’s ex-CEO Bob Bakish, with a 178% increase.

Dentsu's iProspect unit has been named paid media agency-of-record for low-cost retailer Dollar General, as well as its DGMN media network. The assignment represents the integration of enterprise ...