Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Discover paid media strategy tips, trends and tactics for 2025. Learn how to optimize your campaigns and stay ahead in the evolving digital landscape.

When developing your paid media strategy, make sure you invest strategically. This involves selecting suitable platforms, targeting the right audience, ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. VIP CONTRIBUTOR Brooke Osmundson October 6, 2023 ...

Make the most of your B2B paid media plan. As B2B marketing continues to evolve, staying ahead means being open to fresh approaches and platforms.

Here’s how to develop a well-planned paid media strategy: 1. Define Clear Objectives. You’ll never know if your paid media campaign is successful if you don’t know what success looks like.

And paid media will be more effective with your target audiences if it's supported and complemented by that same robust owned media, amplified by your communities through earned media.

Winning Gold in the Automotive category at The Drum Awards for Media 2024, Impression implemented a robust paid media strategy to drive traffic and leads for used car marketplace Motors. Here is ...

Justin Samuel. In 2025, if you’re not combining digital with traditional media, you’re leaving money on the table. Every small business in South Africa should know that there’s never been a ...

Paid Media Strategy in 2025: Tips, Trends & Tactics . Millions of articles, videos and social posts are published online every day. The sheer volume of content being generated means your brand ...