Pernod Ricard is also focusing on premiumization, ... Further, we think the combination of acclaimed and niche brands under one umbrella forms a competitive advantage against smaller players.

This is how liquor maker Pernod Ricard has learned to maximize sales: target and personalize. And now, with the help of BCG, they’ve found a way to level up this dual-pronged approach with the ...

In Ireland, Pernod Ricard’s whiskey holdings fall under the umbrella of Irish Distillers. In Scotland, they’re centralized under the aegis of Chivas Brothers. And now, those two have a ...

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible ...

Pernod Turns To Company Veteran McQuaid To Accelerate U.S. Growth November 29, 2023. In case you missed yesterday’s news alert, Pernod Ricard North America will begin 2024 with new leadership, as the ...