The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a ...

As part of its Grilling Deserves Pepsi: BBQ Crashers/ Carne Asada Merece Pepsi campaign, the brand is teaming up with Instacart for the Instacart x Pepsi BBQ Crashers Sweepstakes, bringing the flavor ...

We've even seem some very strong examples from Pepsi, such as its recent 'hidden logos' ads. But these worked because the idea was truly original – Pepsi wasn't simply repackaging a rival's own ...

Whether you're collecting timepieces that complement your wardrobe or just want to see if a nice watch suits you, there are ...

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just ...

There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official kit sponsor ...

The Lightning’s Locker Room & Sidewalk Sale is officially back this Saturday, June 14, with an epic haul of game-used equipment and player apparel available for purchase.

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

Virat Kohli's recent Rs40 crore investment in Agilitas is an example of how India's cricket icons are keeping themselves ...

In a significant turn for the American food industry, Del Monte Foods, a company with a rich 138-year history ingrained in ...