In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

For example, I used segmentation analysis and then perceptual mapping and vector message modeling to understand how medical mistrust might affect the decision to get vaccinated for COVID-19 among ...