To stay competitive, the U.S. should evaluate AI tools like large language models based on performance, not explainability. Trust should be grounded in results, not unrealistic expectations of ...

Draft for consultation. See the Consultation on the NHS Performance Assessment Framework document for further information.

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form video and creator-driven content as part of a performance ...