But perhaps memes do bear some analysis. They have an almost poetic quality, featuring allusions and quasi-grammatical rules about when they can and can’t be deployed.

Yet it’s only been recently, perhaps even in the last 24 hours, that social media has latched onto these memes. Such are the ways of the internet; memes that fall in the woods don’t get LOLs ...

Or perhaps memes that remind you of one another do well because they feed off one another's attention. Just as genres emerge in music, literature and art, so too in internet memes.