Turns out a meme can be life-changing. When Dieunerst Collin was just 9 years old, he was waiting in line holding a lemonade cup at a Popeyes in Irvington, New Jersey, for his family pack of ...

In the meme that made him famous, Collin, then 9 years old, flashes side-eye while holding a cup at a Popeyes. With a single look, he became one of the most popular reaction GIFs and images on the ...

Dieunerst Collin’s road to meme immortality started 10 years ago when someone posted video of the then-9-year-old giving a confused, side-eye look at a Popeyes. His family didn’t like his ...

As a child, he went viral as the Popeyes meme kid. Now a college athlete, Dieunerst Collin got an NIL deal through his connection to Popeyes chicken.

This all started back in 2013 when a nine-year-old Dieunerst was filmed while sitting in a Popeye’s. He looks over at the camera, gives a perfect side eye, and the meme was born.

"You might know me, I used to be that meme kid," says Dieunerst Collin in Popeyes' new Super Bowl commercial, which airs 10 years after he first went viral at the fried chicken chain ...

Dieunerst Collin’s road to meme immortality started 10 years ago when someone posted video of the then-9-year-old giving a confused, side-eye look at a Popeyes. His family didn’t like his ...