Style Points is a weekly column about how fashion intersects with the wider world.. Lisa Birnbach has seen this all before. The author of The Official Preppy Handbook, which went old-world viral ...

How 'preppy' has now become a meme. The new "preppy" aesthetic became a viral sensation in late 2023 after a sound bite in a @dearhannahprep video from July became meme fodder.

The preppy style of the '50s, '80s, and '90s is timeless. Here, take a look at preppy style evolution and get tips on how to wear it today.