The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

…And many more! The Elf on the Shelf is celebrating its 20th anniversary at Toy Fair with new toys and collectibles. Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans ...

Leave your elf in a pile of crumpled-up tissues to let your kids know that despite the smile painted on their elf’s face, this guy is actually heartbroken to have to go home. Lights, Camera, Action ...

5. Shave a stuffy. Some of the funniest Elf on the Shelf ideas are when they get a little mischievous. Coat a stuffed animal in shaving cream and wrap your elves’ hands around the can.

Elf on the Shelf may be a modern Christmas classic, but let’s be real: not every parent has the time, energy, or creativity to stage elaborate scenes with a mischievous elf every night (guilty as ...

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...