Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of ...

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...

With over 75 years of history under its belt, Honda has come a long way since it launched in the Land of the Rising Sun in ...

Vice President of Store Brands Mike Weir shared more about scaling simplified packaging designs to strengthen private-label ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Aston Martin is known for the performance of its cars, its racing pedigree and for sleek sporty design that can be customised ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

The elite Collegiate School set up a special task force and spent three years debating whether its “Dutchman’’ mascot and motto represented racism.

This year, EquityZen celebrates 10 years of bringing “Private Markets to the Public.” As part of a company-wide reinvigorated commitment to expand acc ...

CU Boulder’s licensing program ensures the proper use and protection of the university's trademarks, including the iconic “Ralphie” logo.