How much private label is changing retail is hinted at by Walmart’s redesigned SuperCenter near the company’s headquarters in Arkansas, the prototype for a national rollout this year of ...

Nearly three-quarters of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% ...

Private label was on a roll pre-pandemic. Thanks to COVID-19, it’s accelerating, although a rush to comfort has sent many consumers back to big brands.

LAS VEGAS Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30 percent increase in own-brand sales at Hy-Vee, according to Jon Tisch ...

Even as inflation cools, sales of private labels show no sign of slowing in the U.S. Private label sales increased about 4% to a record $271 billion last year, according to a report from the ...

Dive Brief: With the accelerated sales growth of private-label consumer products from 2.2% in 2015 to 5.8% in 2018, and annual sales growing faster than national brand sales by a factor of four ...