In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact, the market for AI in product design is projected to rapidly grow at a ...

In an increasingly competitive market, brands are constantly looking for new ways to stand out, connect with customers, and foster loyalty. One of the most powerful, yet sometimes overlooked, tools in ...

If marketing’s participation isn't already incorporated into a company's official product development process, they’re missing the boat.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

See all the honorees of Fast Company’s 2024 Innovation by Design Awards in the product category.

Discover how a strong positioning framework can align product and marketing teams, reducing conflicts and driving success.

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials ...

Hugging Face decided to double down on its Amazon partnership after seeing the explosion of demand for generative AI products, said Clement Delangue, the startup’s co-founder and CEO.

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ads showcase brand and product.

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...