CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

In a memo sent July 8 to tenure system faculty, deans, school directors and chairpersons, Interim Provost Thomas Jeitschko ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

Heated Tobacco Products (HTPs) and nicotine pouches are the latest offerings that are being targeted at women and children.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Regulatory shifts and market changes have disrupted the status quo. Learn why now is the critical time to revisit your ...

Traditional marketing encompasses all of the activities used to create consumer value. Under the practice of marketing, advertising is one major tool used to promote products and services to the ...

When organizations design and adopt GenAI products, they need to pay careful attention to data security, cost efficiency and ...

As US olive oil consumption inches forward, industry leaders see untapped potential in foodservice, storytelling and a ...