Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It's not HBO, it's Max - but the new logo ... with mature programming. A representative for Warner Bros. Discovery was not immediately available for comment. The jump to black-and-white branding ...