Partnership creates geographic advantages aligned with SMA’s strategic growth plan while diversifying the distribution of ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Coleman previously served in the same role at Warner Bros., overseeing the campaigns of "Dune" and "A Minecraft Movie" ...

The hire comes as Amazon MGM expands its operation overseas in an ambitious move to become a full-fledged major Hollywood ...

Here are five startups, listed alphabetically, using AI agents to automate the repetitive tasks behind modern marketing ...

The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing ...

Amazon MGM Studios has hired Charlie Coleman as head of international theatrical marketing. He joins the studio from Warner ...