Promotional and marketing strategies are also important for guiding your business into the development of financial goals. Financial goals are two-fold: They are related to your sales targets and ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Email marketing, online advertising and mobile advertising are vital components of marketing promotional campaigns in a global economy. Digital and interactive methods of international promotion ...

When determining how promotional marketing content should be, consider three principles: The channel; The stage of the customer journey to which the asset speaks; The overall mix of your company's ...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most ...

Why Marketing Promotions Are Losing Steam. ByPaul Talbot, Former Contributor. Forbes contributors publish independent expert analyses and insights. I write about marketing strategy.

Technology is at the forefront of marketing and promotions, now more than ever. I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index ...

Promotional Marketing Advantages is an in store marketing firm that partners with fortune 500 retailers to oversee marketing and customer acquisitions for clients in the satellite, cellular, and ...

As a marketing consultant for women business owners, I see this behavior all the time. I've also heard countless excuses for why women avoid self-promotion.

A promotion can occur in marketing, careers, and the stock market. The term is most frequently used in the job market to describe a rise in job title, duties, salary, or all three.

EMI CMG (Christian Music Group) is expanding its mainstream promotion and marketing in-house with the launch of EMI Music Reactive, a team aimed at promoting artists to radio and other media outlets.