This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Highlights: Tourism Board had Tk7.5cr in FY25 for marketing and promotion Experts deem this budget woefully inadequate  Current manpower 52, among which 9 outsourced Appointment of 122 new manpower ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

The Connecticut Department of Consumer Protection reached a settlement with DraftKings following an investigation into its ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

According to a pair of recent rulings by the U.K.’s Prescription Medicines Code of Practice Authority (PMCPA), Jazz ...

Eleven celebrates 98th birthday with free Slurpees and temporary tongue tattoos, transforming promotional marketing into ...

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September ...

Imagine unlocking a vault filled with exclusive in-game treasures, only to discover there’s a catch buried in the fine print. How do you separate the genuinely generous deals from the […] ...

As US olive oil consumption inches forward, industry leaders see untapped potential in foodservice, storytelling and a ...

Las Vegas tourism officials approved spending $26.5 million to help the city host the 2028 NCCA Men’s Final Four and the ...