Whether it’s a catchy song, a stylish outfit, or even a snack, Bollywood quietly pulls the strings behind many consumer choices and marketing trends. In this article, we will explore the fascinating ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

EXCLUSIVE: Universal Pictures International’s EVP and Manager Director Niels Swinkels will now add President, International ...

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The U.S. Bureau of Labor Statistics reveals 20% of small businesses fail within the first year. Top reasons? Poor cash flow ...

The official UFC rankings is one of many marketing tools developed by the promotion and based on subjective votes from the ...

This week's layoffs are the first step in broad cuts that will eliminate several thousand jobs across the company.

The settlement was a victory for students and advocates who have made complaints nationwide over colleges lending their names to online courses that have few ties to campus faculty or typical ...

We sat down with Rajeeva Sajja to learn how powerful custom GPTs are for Realtors, and his easy step-by-step workflow any ...

Mondelez has called for a further delay to the EU Deforestation Regulation (EUDR), saying the regulation must be “workable” in practice.

Inspired by Hollywood’s narrative structure, character development and cinematic artistry, pharma brands can reframe their creative potential through a lens of human experience. Wonder More, GSW’s ...