Alberto Gilardino assures he has ‘the same ideas and objectives’ as Pisa, suggesting potential tactical innovations upon ...

In a memo sent July 8 to tenure system faculty, deans, school directors and chairpersons, Interim Provost Thomas Jeitschko ...

In a memo sent July 8 to tenure system faculty, deans, school directors and chairpersons, Interim Provost Thomas Jeitschko ...

Higher education marketing will succeed when it lets go of the old playbook and starts building real, relevant, student-first ...

Today, a leading strategy agency led by a former St. Louis-based political operative announced its rebrand to Objective Strategies ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

Wal-Mart and Aldi have a company wide objective to keep costs low so that they can pass those savings onto the customer, Jaguar wants to be seen as a luxury car, so they price at a luxury price point.

Worse still, vague objectives make it harder for medical affairs, market access and other teams to develop programmes that complement marketing team activities. By contrast, strong marketing ...