AI tools can help supercharge your e-commerce marketing efforts. It helps you connect with audiences and personalize customer ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Expensify has made pricing and marketing adjustments to attract more new users. Read why my Buy rating for EXFY stock is left ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

From affluent parents to regulatory changes, we look at the factors driving premiumization in China’s infant formula market - ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

Cart abandonment is often blamed on user behavior such as distractions, hesitation, or second thoughts, but sometimes the ...

It means that it could be cheaper to buy a ticket to that semi-final than buy a cheesesteak ($15) or beer ($14) inside ...

The National Retail Federation has sued to block a New York state law that requires retailers to disclose their use of “algorithmic” pricing.

Law would require businesses to disclose to consumers when a price was set by an algorithm using their personal data ...

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...