With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

AI tools can help supercharge your e-commerce marketing efforts. It helps you connect with audiences and personalize customer ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Expensify has made pricing and marketing adjustments to attract more new users. Read why my Buy rating for EXFY stock is left ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

For example, advertising campaigns often focus on product features that are likely to benefit customers. Marketing develops materials and creates events that focus on generating attention to help ...

From affluent parents to regulatory changes, we look at the factors driving premiumization in China’s infant formula market - ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

Cart abandonment is often blamed on user behavior such as distractions, hesitation, or second thoughts, but sometimes the ...

It means that it could be cheaper to buy a ticket to that semi-final than buy a cheesesteak ($15) or beer ($14) inside ...