A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.. The report was based on data from a survey ...

The elements of the marketing mix - AQA Promotion. Price often influences purchasing decisions, so getting it right is important. Set the price too high and consumers will not purchase.

Advertising, personal selling, sales promotion and publicity are the major elements of promotion mix. The marketing manager must recognize the characteristics of each component and costs it ...

Marketing mix strategy benefits for the client: Identified the key reasons affecting their brand value. Gained in-depth insights into the key elements that were greatly affected by the industrial ...

The different elements of a marketing mix work in conjunction with one another with the ultimate purpose of generating higher sales. In addition to the 4 Ps, ...

It's not one but two infographic stories, readers. Well, when it comes to infographics, it's more looker than reader.