Advertising, personal selling, sales promotion and publicity are the major elements of promotion mix. The marketing manager must recognize the characteristics of each component and costs it ...

The elements of the marketing mix - AQA Promotion. Price often influences purchasing decisions, so getting it right is important. Set the price too high and consumers will not purchase.

The different elements of a marketing mix work in conjunction with one another with the ultimate purpose of generating higher sales. In addition to the 4 Ps, ...