As your mission statement defines your company’s purpose today, your vision statement details where you aspire to be tomorrow. Because of this, mission statements tend to put the emphasis on the ...

While both are important, a mission statement focuses on ‘what we do now’ and ‘why we do it.’ A vision statement, on the ...

Statements of purpose are simple, almost slogan-like. In fact, your slogan should be a simplified version of your statement of purpose that conveys the same idea in a way that’s current, easy remember ...

For those students, the statement of purpose is a chance to shine, to show a deep and serious interest and intellectual readiness for graduate work. ADVERTISEMENT But this is not only an equity issue.

Having a well-crafted purpose statement really matters. Not only does it represent the organization’s aspirations, it also sends signals to employees about what the company stands for. It is the ...

What are the top mistakes leaders make when trying to implement an organization's purpose/mission statement that I should avoid? Answer by Ranjay Gulati, Professor at Harvard Business School.

Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some ...

This concept informs how I encourage students to think about two primary part-whole relationships that often stymie the statement of purpose: first, the relationship between writer as a whole ...

Academic Statement of Purpose. The Academic Statement of Purpose is an opportunity for you to share information that will help reviewers understand your academic interests and objectives, assess your ...

The statement of academic purpose is an important part of your application, and selectors are looking for evidence of your academic suitability and motivation, and of what you can contribute ...