A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The new motif has been launched as part of JLR’s House of Brands strategy, where Jaguar, Discovery, Defender, and Range Rover ...

Jaguar Land Rover, now JLR, has a funky new logo for Range Rover to help distinguish the brand as part of JLR's recent House ...

A COUPLE of initials can be mighty signifiers in the world of motoring. Take, for example, GT ... meaning Grand Tourer or Gran Turismo, if you want to be posh. Those two letters on the boot-lid ...