MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

(WFRV) – Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously absurd, and absolutely convinced that they have “got that ...

Join Mug's pack with results from 30% to a rare 110% Dawg status using your saliva sample. Kit includes a Mug, test card, and real dog DNA kit to compare your Dawg level with your pet's.

Dive Brief: Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer ...

My friends at Mug Root Beer want to help make all of this summer’s BBQs a culinary triumph for you. From today until Sunday at 8:00 PM Eastern, comment on this entry about your most memorable “Dad” ...

The drive-in may not look like much but its engrained with tradition, making some of the best root beer I’ve ever sipped. Arriving at your car window in a chilled mug, this is is a root beer ...

Mug is offering Iowans free root beer to rally fans to root for the dogs, and of course, bark for the Drake Bulldogs during March Madness.

The brand's "Mug Root Beer Dawg DNA Kit" features a mock-geneology video and a real at-home dog DNA kit.

MUG® Root Beer and its mascot Dog are calling it like they see it — fall sports are just big games of fetch, and they’d be way better with sticks.

MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.