Hulsbosch has created a new brand identity for Rebel Sport which includes logo, in store design and staff uniforms.The rebrand sees the word Sport dropped from Rebel’s title. The new logo also ...

Rebel Sport has unveiled a new look as part of efforts to revitalise the brand and positions itself in the premium end of the sporting good retail market. The new brand identity, developed by branding ...

FLORENCE, Ky. – Boone County High School says it is phasing out its Mr. Rebel logo and will no longer use the Mr. Rebel mascot, but not because of the recent national rush to shed images of the ...

DENVER—Denver’s South High School is dropping its “Johnny Rebel” logo after a groundswell of objections from students who said it has racist implications.

WILLOUGHBY, Ohio– Hundreds are fighting to save the Willoughby South High School mascot. On Thursday, the Willoughby-Eastlake City Schools announced the South Rebel logo will no longer be used.

GRAND RAPIDS, MI —Godfrey-Lee Public Schools has unveiled its new mascot and logo, the Legends, after replacing its longtime “Lee Rebels” name and mascot. The design work for the new mascot ...

The Boone County High School Rebels will stay the “Rebels,” but the image of “Mister Rebel” has been gone from the gym floor since last year and is no longer on any school logo. They were ...