The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Starling has announced its new brand platform, ‘Good with money’, as the bank prepares to rebrand with a new visual identity, brand mission and media strategy later this year. Four senior hires have ...

Economic Development Director Chris Bruno explained that, throughout 2016, a City branding committee worked with marketing firm, Gensler, to design and develop a new logo and stylistic identity ...

San Diego public affairs agency Southwest Strategies Group has acquired Phoenix-based Kiterocket, a leading agency for ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Founded as a Catholic school for women in 1955, Molloy College today is a co-educational school in Rockville Centre, NY, known for its nursing programs. Molloy is primarily a commuter school ...

Valparaiso, IN-based construction tools, equipment and electrical supplies distributor PHP Distribution promoted Marc Smith to President, and unveiled a new logo. Founded in 1981, PHP Distribution ...

Advertising in Alaska Business allows you to reach local decision-makers and purchase influencers focused on Alaska. People ...

Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on potential customers, and it can play a ...

But also, retailers are seeing success on Instagram when they engage with Influencer Marketing. And almost 50% of social marketers say ROI on influencer marketing is better than other channels. A ...

How to Choose the Correct Logo Placement A company's logo is one of its most valuable brand assets. Proper logo placement reinforces brand recognition and maintains a consistent brand image across all ...