The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Starling has announced its new brand platform, ‘Good with money’, as the bank prepares to rebrand with a new visual identity, brand mission and media strategy later this year.

Starling has announced its new brand platform, ‘Good with money’, as the bank prepares to rebrand with a new visual identity, brand mission and media strategy later this year. Four senior hires have ...

San Diego public affairs agency Southwest Strategies Group has acquired Phoenix-based Kiterocket, a leading agency for ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...