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Thanks to self-adhesive stick-on tiles from TikTok shop, the content creator was able to add colour and style to her space, without breaking the bank.

Bharat Puri, the company’s managing director, pointed out that 30% of the country’s ₹ 70,000-crore paints business is in small towns and rural markets. “We want to get a 10-15% market ...

Pidilite Industries is strategically focusing on scaling up its tile adhesive brand, Roff, as Indian consumers are increasingly seeking specialised home solution products. The company is focusing ...

When it comes to interiors, the true test of quality is what lies beneath. Pidilite’s latest campaign for Roff, its tile and stone adhesive brand, drives this point home with humour and insight.

Mumbai: Pidilite Industries Ltd., the makers of Fevicol, unveiled a new ad campaign for Roff – it’s tile and stone adhesive brand. The campaign underscores the critical role of using reliable ...

Speaking on the campaign launch, Piyush Pandey, chief advisor, Ogilvy, says, “Roff continues to build on its humorous style of conveying that tiles stuck with Roff do not come off even if it faces ...

Pidilite has announced the launch of new television commercial (TVC) for its tile adhesive brand, Roff. The TVC, conceptualized by Ogilvy, showcases the superior qualities of Roff tile adhesive ...

Working time: 6 to 8 hours Total time: 3 to 5 days Skill level: Intermediate Project cost: $200 to $500 for 100 square feet Tile flooring is a durable, waterproof floor covering that’s equally ...