Choose key metrics You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter ...

And because many businesses say they don't invest in SEO campaigns at all, doing even a small amount of optimization puts you ahead of much of the opposition. To get the most from your spending, think ...

Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the winner, Aryna Sabalenka, would see it after her victory. Ms. Sabalenka ...

“The best marketing doesn’t feel like marketing ... a report stating that 94% of Indian B2B marketers achieve high ROI with AI. With almost every marketer using AI to improve campaign returns and ...

What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...

First Distribution's women-led Microsoft team is dedicated to ensuring customers receive best-in class service and support, ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Jacob Beau reveals secrets to 17X ROI on Meta ads! Learn to use the algorithm, build trust, and leverage AI for high-converting sales funnels.

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...