Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your ...

Marketers rank radio lowest in perceived effectiveness, but Nielsen data shows it delivers the second highest ad ROI. right ...

And because many businesses say they don't invest in SEO campaigns at all, doing even a small amount of optimization puts you ahead of much of the opposition. To get the most from your spending, think ...

Bulldog Reporter is thrilled to announce the winners of the 2025 Bulldog PR Awards, recognizing outstanding achievements in the PR and communications industry. RIDGEFIELD PARK, NJ, UNITED STATES, July ...

Marketing ROI measures the return generated from your marketing spend. The basic formula is: The result is typically ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire ...

Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...

Jacob Beau reveals secrets to 17X ROI on Meta ads! Learn to use the algorithm, build trust, and leverage AI for high-converting sales funnels.

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...

Master effective loyalty campaign strategies to boost customer retention. Learn to design personalized loyalty marketing programs that enhance engagement.

According to Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, less than two-fifths (38.3%) of marketers always include ROI in their effectiveness analysis ...